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  • Home
  • New
  • Tossed and Found
  • Gift Ideas
  • Past Features
    • Jewelry Box
    • Natural Coffee Table
    • Braggin' Rights Birdhouse
    • Walnut Bedframe
    • Custom Bookcases
    • Ring Boxes
    • Learning Tower
    • Farm House Consloe
  • Newsletter
  • Blog
    • Streamers Gotta Stream
    • Windshield
    • Finding the Grain - redux
    • Hostess Gift
  • Contact Us
. . . and at the end of the day . . .
Today our end of the day word is from the generally trite and over-the-top world of Super Bowl commercials.   84 Lumber, a regional home and building supply company, made their first entry into the national advertising  arena.  Publically their CEO is both conservative and a Trump supporter.  Their ad as aired was incomplete because FOX pressured 84 Lumber to not include the film's end in the broadcast commercial, it was deemed too controversial.  The on-line comment and social media world is awash in divisive hard right and hard left  rhetoric over this piece.  Which is too bad.  If you have 5:44  you will find a story told from the right with the perspective that there has to be something more than a simple hard line in the sand (or, a metaphorical wall in the desert).  A story told by a company aware that so very many of the faces of their customers and employees resemble the faces  in this short film.  A company with a voice from the right that seems willing to tell their customers and employees that if this is your wife and daughter, maybe they should have a place here too. 


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