84 Lumber Wall Video

Today our end of the day word is from the generally trite and over-the-top world of Super Bowl commercials. 84 Lumber, a regional home and building supply company, made their first entry into the national advertising arena. Publically their CEO is both conservative and a Trump supporter. Their ad as aired was incomplete because FOX pressured 84 Lumber to not include the film's end in the broadcast commercial, it was deemed too controversial. The on-line comment and social media world is awash in divisive hard right and hard left rhetoric over this piece. Which is too bad. If you have 5:44 you will find a story told from the right with the perspective that there has to be something more than a simple hard line in the sand (or, a metaphorical wall in the desert). A story told by a company aware that so very many of the faces of their customers and employees resemble the faces in this short film. A company with a voice from the right that seems willing to tell their customers and employees that if this is your wife and daughter, maybe they should have a place here too.